Joe Girard Didn’t Have Big Data. He Had Something Better.
Joe Girard built customer intelligence with people, notes, referrals, memory, and discipline. Today we have more data, but the advantage is still the same.
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Automotive
The Dealership Was Built for a Buyer Who No Longer Exists
Customer 4.0 has already walked into the showroom: informed, connected, impatient with friction, and still willing to trust the right people.
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